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    Complete Upload Guide

    Everything you need to know to create a successful listing

    Learn how to take professional photos, write compelling descriptions, and showcase your car in the best light.

    Photo GuideListing DetailsBest PracticesCommon MistakesPricing Tips

    Photo Guide

    Great photos are the key to attracting buyers. Follow these guidelines to showcase your car professionally.

    Essential Photos to Include

    Front 3/4 View

    Show the front corner at a 45-degree angle. This is your primary photo.

    Rear 3/4 View

    Opposite corner showing the rear profile.

    Side Profile

    Full side view showing the car's lines and proportions.

    Front & Rear

    Straight-on views of both ends.

    Interior Shots

    Dashboard, seats, and overall interior condition.

    Engine Bay

    Clean, well-lit engine compartment.

    Wheels & Tires

    Close-up of wheels showing condition and tire tread.

    Any Issues

    Honest photos of scratches, dents, or wear.

    Lighting

    • Take photos during daylight hours (morning or late afternoon)
    • Avoid harsh midday sun that creates shadows
    • Use overcast days for even, soft lighting
    • Never use flash - it creates harsh reflections

    Location

    • Choose a clean, uncluttered background
    • Avoid busy parking lots or crowded streets
    • Use a neutral background (garage, driveway, empty lot)
    • Ensure the car is the focal point

    Camera Tips

    • Clean your camera lens before shooting
    • Hold the camera steady or use a tripod
    • Take multiple shots from each angle
    • Use landscape orientation for exterior shots
    • Modern smartphones work great - no need for expensive cameras

    Preparation

    • Wash and detail your car before photos
    • Clean the interior thoroughly
    • Remove personal items and clutter
    • Open doors/hood/trunk for interior/engine shots
    • Ensure wheels are straight and aligned

    Common Photo Mistakes to Avoid

    Blurry or Out of Focus

    Always ensure your photos are sharp and clear.

    Too Dark or Overexposed

    Proper lighting is essential for visibility.

    Cluttered Backgrounds

    Distracting backgrounds take focus away from the car.

    Too Few Photos

    Buyers want to see every angle and detail.

    Hiding Damage

    Be honest - show any issues clearly.

    Using Filters

    Natural, unedited photos build trust.

    Writing Your Listing

    A compelling description helps your car stand out and attracts serious buyers.

    Title

    Your title is the first thing buyers see. Make it count!

    Good Example

    "1995 BMW M3 E36 - Original Owner - 45,000 km - Excellent Condition"

    Bad Example

    "BMW for sale"

    Tips: Include year, make, model, key features (low mileage, original owner, rare color), and condition highlights.

    Description

    Tell your car's story. What makes it special?

    Structure Your Description:

    1. Opening: Hook the reader with what makes this car special
    2. History: Ownership history, maintenance, service records
    3. Condition: Honest assessment of exterior, interior, mechanical condition
    4. Features: Highlight special options, modifications, or rare features
    5. Recent Work: Recent services, repairs, or improvements
    6. Closing: Why you're selling and what you're looking for

    Pro Tip: Be honest about any issues. Buyers appreciate transparency and it builds trust. Mentioning minor flaws actually increases credibility.

    Specifications

    Fill out all available fields. Complete listings perform better.

    Essential Details:

    • Make, Model, Year, Generation
    • Mileage and Mileage Unit
    • Condition (Excellent, Good, Fair)
    • Fuel Type, Transmission, Drivetrain
    • Engine Size, Power, Torque

    Additional Info:

    • VIN/Chassis Number
    • Color (Exterior & Interior)
    • Equipment & Extras
    • Service History Details
    • Location

    Best Practices

    Follow these proven strategies to maximize your listing's success.

    Be Honest

    Transparency builds trust. Mention any issues upfront - buyers will discover them anyway during inspection. Honest sellers get better results.

    More Photos = Better

    Listings with 15+ photos get significantly more views and bids. Show every angle, every detail. Buyers can't inspect in person initially, so photos are crucial.

    Tell a Story

    Don't just list specs - tell the car's story. Why did you buy it? What makes it special? What adventures have you had? Stories create emotional connections.

    Complete Your Profile

    Verified sellers with complete profiles get more trust and better results. Add your location, verify your account, and add a profile photo.

    Respond Quickly

    Answer questions promptly. Buyers often have multiple options - fast responses show you're serious and help close deals faster.

    Provide Documentation

    Include service records, ownership history, and any relevant paperwork. Documentation adds value and builds buyer confidence.

    Common Mistakes to Avoid

    Learn from others' mistakes. Avoid these pitfalls for better results.

    Too Few Photos

    One or two photos isn't enough. Buyers need to see every angle, inside and out. Minimum 10-15 photos recommended.

    Poor Photo Quality

    Blurry, dark, or poorly composed photos turn buyers away. Take time to get good shots - it's worth it.

    Vague Descriptions

    Generic descriptions like 'runs great' don't help. Be specific about condition, history, and features.

    Unrealistic Pricing

    Research similar cars. Overpricing scares buyers away, underpricing leaves money on the table.

    Hiding Problems

    Trying to hide issues always backfires. Be upfront - buyers will find out anyway and you'll lose credibility.

    Incomplete Information

    Missing key details (mileage, condition, service history) makes buyers suspicious and reduces interest.

    Poor Communication

    Slow responses or unprofessional communication loses sales. Be responsive and courteous.

    Not Choosing the Right Listing Type

    Consider whether auction or fixed-price works better for your car. Rare cars often do better at auction.

    Pricing Your Car

    Set the right price to attract buyers and maximize your return.

    Research Similar Listings

    Before pricing, search for similar cars on DILO and other platforms. Look for:

    • Cars with similar mileage, condition, and year
    • Recent sales prices (not just asking prices)
    • Market trends - are prices rising or falling?
    • Regional differences - prices vary by location

    Listing vs Fixed Price

    Choose Listing If:

    • Your car is rare, collectible, or highly desirable
    • You're unsure of market value
    • You want competitive offers to drive price up

    Choose Fixed Price If:

    • You know exactly what you want for the car
    • You need a quick sale
    • Your car has a clear market value

    Setting Reserve Prices

    For auctions, set a realistic reserve price - the minimum you're willing to accept.

    Tip: Set your reserve at 80-90% of your target price. This allows room for bidding while protecting your minimum. Too high a reserve can discourage bidders.

    Ready to Create Your Listing?

    Now that you know the best practices, create your listing and start attracting buyers.

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